About Ravenol South Africa

Ravenol South Africa was founded in 2011 by Freddi Stafford, a seasoned professional with over 30 years of experience in the oil industry. After encountering the Ravenol brand during his time at a previous oil company, Freddi was immediately struck by the remarkable feedback from customers. “It is the only brand of oil I have ever sold where customers would phone to comment on the difference it made in their car or motorbike. It is also the only brand that customers have specifically requested and have not been willing to accept an alternative to,” he recalls. When the opportunity presented itself to bring Ravenol to South Africa, he jumped at it — and so began the journey of Ravenol SA.

Today, Ravenol South Africa is proudly headed by Freddi Stafford and supported by a dedicated team committed to the brand’s vision and values.

Our goal is to grow the Ravenol brand throughout South Africa and establish it as a favourite lubricant amongst motor enthusiasts, racers, and the motoring public.
We believe in quality, performance, and reliability — values that are deeply embedded in every product that carries the Ravenol name. With our focus on technical excellence and customer satisfaction, we aim to redefine what South Africans expect from a lubricant brand.

Whether you’re a motorsport professional, workshop owner, or passionate vehicle owner, Ravenol offers premium lubrication solutions designed to protect, enhance, and unleash performance.

Ravenol have a huge amount of OEM approvals, more than any other brand worldwide, which means that our customers will get the correct product, not the closest match to what is specified by the manufacturer. It may come as a surprise to many as to how often this is the case, where motor oils with limited and incorrect approvals are recommended to the consumer, due to a lack of knowledge.

With so many OEM approvals, Ravenol make it possible to provide exactly the correct product for every vehicle on the road in South Africa. The Ravenol range includes more than 330 products which consists of 20 different fully synthetic engine oils, all with different OEM approvals, 42 different automatic transmission fluids, 22 different coolants (antifreeze) to name only a few. Automotive lubricant technology has changed significantly over the past 5 to 10 years. In the past, universality was possible between petrol and diesel engine, vehicle manufacturers, turbo and non turbo, cooling system antifreeze’s and automatic transmissions and much more. Those days are well and truly gone forever, with most OEM’s specifying vastly different requirements from year to year, model to model. Even within the same manufacturer, differently specified product are listed. Not following the guidelines of the OEM and using incorrectly specified products can lead to an increase in fuel consumption, excessive engine wear and a reduction in engine life and engine reliability and most importantly, that any legal warranty and guarantee claims may be limited.